Attention Amazon Sellers

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See exactly how Amazon's Alexa for Shopping sees your product. And what to fix to increase your chances of being recommended.

THORNE Creatine

THORNE Creatine, Micronized Creatine Monohydrate Powder, 30 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport

B0DVWKPJ32 · THORNE · 4.7★ (17,519 reviews)

C72/100

Analyst Verdict

Your creatine listing does a great job explaining what it is and what it does for muscles and focus. The biggest thing missing is telling shoppers when to take it and what to pair it with, like a protein powder or pre-workout, so they can picture it fitting into their daily routine.

⚠ Optimization Needed
360° Assessment5 Dimensions
Identity & Clarity80Usage & Context64Trust & Assurance85Product Details57Value Proposition77

Score Overview

72/100

217/300 raw points

Top Strengths

Q1 What is the product,… 18

Q3 What goal or outcome… 18

Q6 What is the product … 18

Needs Work

Q11 What products is it … 5

Q9 Where is it typicall… 10

Q8 When is it used?… 11

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Three Steps

How it works.

100% custom to your ASIN.

1

Give us your ASIN

Paste the ASIN or product link for the listing you want scored. Nothing to install, and no account access needed.

2

We score it across 5 dimensions

Identity & Clarity, Usage & Context, Trust & Assurance, Product Details, and Value Proposition, using the 15-point breakdown Alexa for Shopping relies on.

3

Get your scorecard

Your grade out of 100, an analyst verdict in plain English, your biggest blind spot, and exactly what to fix first. Delivered as a PDF.

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200+ scorecards generated

Why This Works

Built on Amazon's own published research.

We didn't invent the criteria. Amazon's own scientists published them, and Alexa for Shopping runs on that research.

First page of Amazon's COSMO research paper
COSMO, Amazon Science · SIGMOD 2024

The Deliverable

See a preview of the scorecard.

Run yours to unlock the analysis and the fixes for your ASIN across all 15 questions.

1

What is the product, fundamentally?

IDENTITY

18/20

Written 9/10

Visual 9/10

💡
2

What function does the product perform?

USAGE

16/20

Written 9/10

Visual 7/10

💡
3

What goal or outcome does the product help the shopper achieve?

DETAILS

18/20

Written 9/10

Visual 9/10

💡
4

What events or situations is the product used for?

USAGE

14/20

Written 6/10

Visual 8/10

💡
5

Who is the product for?

IDENTITY

14/20

Written 6/10

Visual 8/10

💡
6

What is the product capable of doing?

TRUST

18/20

Written 9/10

Visual 9/10

💡
7

What role does the product play in a larger experience?

VALUE

16/20

Written 7/10

Visual 9/10

💡
8

When is it used?

USAGE

11/20

Written 4/10

Visual 7/10

💡
9

Where is it typically used?

USAGE

10/20

Written 4/10

Visual 6/10

💡
10

What part of the body does it interact with?

TRUST

16/20

Written 9/10

Visual 7/10

💡
11

What products is it paired with?

DETAILS

5/20

Written 2/10

Visual 3/10

💡
12

Who typically uses it?

VALUE

14/20

Written 6/10

Visual 8/10

💡
13

What lifestyle or interest does it support?

VALUE

17/20

Written 8/10

Visual 9/10

💡
14

How does the shopper see themselves using it?

VALUE

15/20

Written 7/10

Visual 8/10

💡
15

What emotional or aspirational result does it create?

VALUE

15/20

Written 6/10

Visual 9/10

💡

Questions 7–15 unlock with your scorecard.

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200+ scorecards generated

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